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Hunger in America: Half of Our Kids on Food Stamps 8.4
Million Jobs Lost in Recession Coupon
Usage Surges During Recession BECOME A MEMBER and learn these secrets plus get immediate access to audio and video training resources.
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Hunger
in America: Half of Our Kids on Food Stamps A new study finds that nearly half of all American children will need to use the federal food stamp program to eat at some point in their childhood, with the number much higher for African American children, at a startling 90 percent. And the current recession with persistently high unemployment rates, will cause the numbers of children on food stamps to rise even higher, say researchers. The researchers, Mark R. Rank, PhD of the George Warren Brown School of Social Work, Washington University, St Louis, Missouri and Thomas A. Hirschl, PhD of the Department of Development Sociology, Cornell University, Ithaca, New York used thirty years of longitudinal data from the Panel Study of Income Dynamics survey. The study concluded that: “American children are at a high risk of encountering a spell during which their families are in poverty and food insecure as indicated through their use of food stamps. Such events have the potential to seriously jeopardize a child’s overall health.” The alarming results showed that between the ages of 1 to 20 years, nearly half (49.2%) of all U.S. children will live in a household that receives food stamps. Broken down by race, 37 percent of white children use food stamps, compared to a whopping 90 percent of black children. The high numbers of American youngsters experiencing food insecurity reveal the hidden face of childhood hunger in our country. Children from all walks of life, may need to resort to food stamps to eat at some point in their lives. “Your neighbor may be using some of these programs but it’s not the kind of thing people want to talk about,” Dr. Rank said. “This is a real danger sign that we as a society need to do a lot more to protect children,” Rank added. For a family of four to be eligible for food stamps, their annual take-home pay can’t exceed about $22,000. James Weill,
president of Food Research and Action Center, a Washington-based advocacy
group, said it best: “What I hope comes out of this study is an
understanding that food stamp beneficiaries aren’t them –
they’re us.” 8.4
Million Jobs Lost in Recession WASHINGTON (Dow Jones)--The U.S. unemployment rate unexpectedly declined in January, but the economy continued to shed jobs and revisions painted a bleaker picture for 2009, casting doubt over the labor market's strength. The unemployment rate, calculated using a household survey, fell to 9.7% last month from an unrevised 10% in December, the Labor Department said Friday. Economists surveyed by Dow Jones Newswires had forecast the jobless rate would edge higher to 10.1%. Meantime, nonfarm payrolls fell by 20,000 compared with a revised 150,000 drop decline in December. Economists had expected payrolls to be flat. The December figure was revised down sharply from an originally reported 85,000 drop. The Labor Department's annual benchmark revision to the survey that produces the monthly payroll report painted a bleaker 2009 picture. Last year, job losses were almost 600,000 more than previously reported, the revisions showed.
"We will be inclined to treat either a very strong or a very weak employment report -- particularly the payroll portion -- with a greater than usual skepticism," Goldman Sachs economist Andrew Tilton warned in a note. The so-called "underemployment" rate--which includes everyone in the official rate plus those who are neither working nor looking for work, but say they want a job and have looked for work recently--fell to 16.5% in January from 17.3%. Since the start of the recession at the end of 2007, payroll employment has fallen by 8.4 million. Over the last quarter, however, employment has shown little net change as the economy's recovery helped companies retain workers. Although the revisions show there were more job losses in 2009 than previously reported, the moderation in payroll cuts in the second half of last year remained broadly in place. November was revised to show a 64,000 gain in payrolls from a previous reading that only 4,000 jobs were added. Last month, employment fell in construction, transportation and warehousing, while retail trade and temporary help services added jobs. Temporary services added 52,000 jobs in January. The Federal Reserve's view that U.S. interest rates must remain at a record low for several months shouldn't change following the jobs report. Fed officials have in the past warned against reading too much from just one set of monthly data. The central bank's rate-setting committee left interest rates close to zero last week in the face of low inflation and high unemployment. The labor market's performance is likely to be the main driver of Fed decisions this year over if and when it is time to raise interest rates. Fed officials have predicted the unemployment rate will remain above 9% in the fourth quarter of 2010 due to a slow recovery. The economy surged in the fourth quarter of last year, but that was driven by inventories, a factor that will fade this year. Friday's jobs report showed that average hourly earnings rose to $18.89 in Janaury from $18.84 the previous month. The average workweek was up by 0.1 hour to 33.3 hours. These data were also revised by the Labor Department, which started to report hours and earnings for all employees, instead of just for production and non- supervisory workers. -By Luca Di Leo and Jeff Bater, Dow Jones Newswires; 202 862 6682; luca.dileo@ dowjones.com Coupon
Usage Surges During Recession Marketers turned to coupons more than ever in 2009, issuing 367 billion coupons compared to 317 billion the year before and the highest level recorded since the company began tracking trends in 1988. “Brands saw coupons as a key to maintaining brand strength,” said Matthew Tilley, Director of Marketing for Inmar’s promotion services division. “If they reduced their promotional presence, they stood to lose sales to lower priced competitors and store brands – so they doubled down hoping to create brand loyalty once the economic dust settles.” Annual Coupon Distributions Online coupon usage has exploded over the past year with the rise of coupon distribution sites, social networks and Twitter – Inmar said internet distribution increased 92% and consumer redemption of these coupons was up over 360%. Jesse Aversano, EVP of Marketing at News America Marketing (the company behind the SmartSource Magazine coupon inserts and consumer coupon site smartsource.com) said “The weekly prints from SmartSource.com are more than double what we saw a year ago, which was double what our 2007 numbers were. However, in spite of the meteoric rise in online and digital couponing, the traditional newspaper-distributed FSI still accounts for 89% of all coupons distributed and over half of the coupons redeemed.” This is likely to change along with the exponential growth expected in smartphones and internet-enabled devices. Many retailers are testing or have already rolled out mobile coupons scanned at the register and paperless receipts delivered by email. Online and mobile promotions will overtake paper coupons in the near future, and the fast-moving technology adoptions we are witnessing will enable manufacturers and retailers to more efficiently connect with consumers. Here are some interesting coupon facts you might not know: * 75% of all respondents stated that coupons had at least some influence on their decision to purchase a new product (Food Marketing Institute "2009 U.S. Grocery Shopper Trends"�). * In the first six months of 2009: 68% of U.S. households used a coupon, 81% of all units purchased with a coupon were bought by 19% of all households, affluent households tend to be heavier coupon users (Nielsen "Manufacturer Coupon Sourcing"� study) * The number of shopping trips for coupon users is increased by a factor of 2.5, and each trip to the store by a coupon user means 17% more revenue for the retailer (Inmar). |
